Here are four reasons why you absolutely do not need a digital strategist—because, hey, who wants a tailored plan when you can just guess, right? 

1. Because You Totally Know What You’re Doing Online.

Who needs a digital strategist when you’ve got Google? You’ve already googled “how to boost my website traffic” and skimmed through three blog posts. That’s pretty much all the expertise you need, right? Forget about data analysis or staying up-to-date with SEO trends, you can just throw random keywords in your content and hope for the best! If you’re okay with being buried under the weight of a billion search results and not getting noticed online, then sure, skip the expert. But if you’d like to actually show up where people are searching for what you offer, then maybe a strategist could help—just a thought.

2. Because Social Media Will Definitely Work Itself Out.

Social media is such a breeze. You post a picture, add a witty caption, and BAM—your brand is instantly a viral sensation. Who needs someone to plan, create, and execute a cohesive social media strategy? Certainly not you! All those “likes,” “shares,” and “comments” will just fall into your lap, right? If you’re comfortable playing the social media lottery and relying on sheer luck to grow your brand, then go ahead and skip the digital strategist. But, if you’d rather have a strategy that not only builds a following but nurtures relationships, you might want to consider an expert who knows how to work the algorithm, not just pray to it.

3. Because You Have Time to Waste.

What’s more fun than spending hours on end trying to figure out which digital marketing tactics actually work? Forget about streamlining your efforts and having someone do the hard work for you. Spend your days scrambling, testing out random strategies, and hoping they don’t crash and burn. Who needs efficiency when you can spend your precious time in a digital marketing maze? But, if you prefer working smarter—not harder—then a digital strategist is your go-to person. They’ll help you avoid the headache of figuring out every little detail on your own and save you time in the long run.

4. Because “Growth” Can Just Happen on Its Own.

Your business has been around for years without a formal digital strategy, so why bother with one now? Your growth is just *so* natural, like an organic plant growing without any care or sunlight, right? It’s not like a digital strategy could help you map out exactly how to reach your ideal audience, measure results, or adapt to trends. Growth will just happen, no big deal! But if you want a clear path to scaling your business, understanding market trends, and not simply guessing where your leads are coming from, a digital strategist might be worth considering. They’ll guide you with precision and help you reach your goals with purpose.

 Digital Strategists—The Not-So-Secret Weapon

So, if you like flying blind, wasting time, and hoping for the best, by all means, skip the digital strategist. But if you’d rather have a tailored plan that’s data-driven, expertly executed, and designed to grow your business in the right direction, then it might just be time to reconsider. The digital world is complex, and a strategist doesn’t just understand the trends—they use them to your advantage.

Trust me, it’s worth having someone on your team who actually knows what they’re doing—so you can focus on what you do best.